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from Jay Levinson & Shel Horowitz
“Companies that refuse to embrace sustainability values will be left to a world of diminishing markets, falling profits, and increasing lawsuits. More than ever before, today’s consumer wants to feel a part of solving the world’s pressing problems, from global warming to child toy safety, from treatment of farm workers to getting out from under the thumb of foreign oil.”
— Jay Conrad Levinson and Shel Horowitz, Guerrilla Marketing Goes Green, 11
