Words to live by …

March 26, 2012 by Frontline Copy

Embrace sustainability values for a better worldfrom  Jay Levinson & Shel Horowitz

“Companies that refuse to embrace sustainability values will be left to a world of diminishing markets, falling profits, and increasing lawsuits. More than ever before, today’s consumer wants to feel a part of solving the world’s pressing problems, from global warming to child toy safety, from treatment of farm workers to getting out from under the thumb of foreign oil.”

     Jay Conrad Levinson and Shel Horowitz, Guerrilla Marketing Goes Green, 11

Leave a Comment