Win or Lose on your Popcorn Content

April 16, 2012 by Frontline Copy

by Faith Attaguile

“Popcorn content?” you ask ...

Yup. Popcorn.

That’s Nick Usborne’s metaphor for what drives successful social media content. He uses it, he says, because social media demands that your writing must …

  • fit into the conversation
  • be credible and personal, connecting people
  • work quickly

And that’s what popcorn does. It fits into a social setting, brings people together … and at the wink of an eye is gone.

It’s all about the snack, the nibble … the door-opener

I just finished reading Nick’s new Kindle book, Popcorn Content: The craft of writing short-form content for social media. It’s a must-read for anyone working in this world.

His beginning argument?

If you’re going to write killer social media content, you’ve got to do it in 140 characters or less. But, Nick says, this 140-character deal isn’t just about the Twitter limit.

It’s also about writing for Google+, Facebook, YouTube … and all the other social media platforms out there. Every single one of them is fleeting … just like a bowl of popcorn in a group of people.

Full one minute, gone the other.

Popcorn, like social media, brings people together. Who doesn’t want to take a handful of popcorn if offered some? It’s associated with fun times

And usually a nod or a smile is all that’s initially required in response.

If you offer your popcorn enough (and it’s drowning deliciously in butter and salt) you might go beyond a nod or a smile and get invited to join the group. Or eventually engage in a deeper conversation.

“There is money in them there kernels”*

The kernels are your door-openers. They’re the headlines and subheads easily shared throughout all social media platforms.

Partnered with just the right amount of butter, popcorn kernels act as bait. The hooks needed to begin ongoing relationships. The introductions required for building longer-lasting connections.

Never forget, Nick reminds us, that social media is about engaging and participating … not getting your way or controlling a conversation. Forget that rule and you’re a goner.

Taking you step-by-step through the writing process, he leaves nothing out, sharing writing tips and tricks with proven track records.

Want to …

  • Figure out what to share?
  • Discover the secrets of writing eye-catching headlines?
  • Avoid writing “McHeadlines”?

Nick talks about that and much more in this little Kindle treasure. Integrate his advice into your writing … and you’ll definitely be on your way to writing content that POPS!

I say, read Nick’s new book. Then pop some delicious popcorn content -- and enjoy the results.

Nick Usborne (2012-03-31). Popcorn Content: The craft of writing short-form content for social media. Kindle Edition. Cover design: Johanne Tanguay © 2012. Nick Usborne. All rights reserved.

* Nick’s words, not mine.

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  1. Val from kayakcanoeblogger

    Yes engage or be lost in the crowd! So true and thanks to remind it to us. Will get the book (love the title so much-)

    • frontline

      Well, Val -- how about a guest post? 🙂

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