151 Powerful Twitter Hashtags to Grow Your Organic Farm or Food Biz Followers

January 10, 2014 by Frontline Copy

by Faith Attaguile

Organic Farm or Organic Food Business Twitter Hashtags

 

 

Today, over 645 million active Twitter users send out some 9,100 tweets every second. With these stats how can you ever hope to get your organics business noticed in the Twitter world?

Focusing Your Twitter Sights Right

A key first step to getting noticed is setting up a vibrant Twitter profile. The second is tweeting useful information -- serious and playful -- that will help connect your business followers.

(NOTE: If you haven’t already set up a Twitter profile, get started
with our Tweet Your Message Right in 10 Simple Steps guide.)

But once you’ve taken those two steps, how do you get noticed in the Twitter traffic jam?

Smart use of hashtags will help a lot. Find the ones most closely associated with your organic farming, food or seed distribution business. Then weight them for potential reach so you know which ones are best for you.

Twitter hashtags tailored this way become valuable tools for building your Twitter community and increasing your Twitter influence in areas most important to your green business.

Hashtags: The Tool for (Organically) Growing
Your Twitter Followers

Hashtags are simply letters (or combinations of letters/numbers) that follow a # sign attached to the end of your tweets. Here are some examples:

  • #farming
  • #farmersmarket
  • #MOSES2014

While they aren’t the same as keywords, hashtags play a role in the social media world similar to the role keywords play in the search engine world.

For instance, when you type in a keyword query on your Google search engine, the search results will be organized according to that keyword or keyword string.

When you search a hashtag name on Twitter, a list of all tweets using that hashtag will show up.

Take a look at what #MOSES2014 hashtag (used for this year’s Midwest Organic Farming Conference) brings up today:

Twitter hashtags for Organic Farm or Organic Food Businesses

Sorting tweets via hashtags this way makes it easy for you to find and follow discussions about companies, issues, and events of interest to you and your business. And once you’re inside your key hashtag categories, you can:

  • choose important or interesting tweets you may want to retweet or favorite
  • tweet original material – attracting the attention of other potential followers
  • discover relevant people and/or businesses you may want to bring into your Twitter community for greater influence and reach

These can be potential customers or allies in your field (like other organic farming operations, farmer’s market managers, organic product suppliers – or influencers in the farming world, such as Joel Saladin).

Or they can include people or companies involved in other issues affecting your business – like energy or climate change. It’s your choice as to which categories you decide to monitor.

Which Twitter Hashtags Should You Use?

One thing to remember is that hashtag influence isn’t always constant over time. Hashtag weight (meaning potential reach, or how many people use them per hour) can change with changing circumstances and issues.

For instance, the hashtag example that was given above – #MOSES2014 – will become increasingly inactive as the conference date recedes into the past.

However, as more people begin to realize the importance of local food, the #farmersmarket hashtag may increase in influence. So you need to keep on top of things by doing your homework now and then make sure the hashtags you’re using are optimized for weight.

Using hashtags without analyzing their weight is like playing the lotto. You may win, but more likely you’ll be wasting your time and money.

But there's help. A relatively new company -- RiteTag -- offers the chance to easily find hashtag weights and thus make decisions about which ones (or combinations thereof) are best for particular tweets.

Here’s the list RiteTag gives for the top 10 hashtags often associated #farmersmarket tweets:

 Twitter Hashtags for Organic Farming or Organic Food Businesses

Notice two things:

  1. RiteTag’s hashtags are color coded (blue=poor, green=good, pink=overused)
  2. By clicking on a hashtag in the list (e.g., #farmersmarket) you gain access to deeper information about it. Thus, the Summary tab for the #farmersmarket hashtag shows it has been used about 14 times per hour, making it more popular than 92% of all the other hashtags used in the Twitter universe at the time. Not bad!

RiteTag's advice is to use no more than three hashtags per tweet and to use at least one green hashtag (good reach) in a set if you’re using more than one.

Your Twitter Hashtag Portfolio

When you download and print out your hashtag list (see below), please note I’ve revised RiteTag’s color code a bit to better suit your needs:

  • Green hashtags = Great (98-99%)
  • Blue hashtags = Good (everything falling into the 90th percentile)
  • Yellow hashtags = Everything else (including #FF, the one “overused” hashtag in the category “Special Days”)

You’ll notice, too, that the list includes hashtag categories outside your immediate organic farming and organic food/seed areas. Because these categories involve issues that can impact your business, you may want to tweet about  them as well.

Twitter Hashtags for Organic FarmersTIP: Check the outreach weight of each hashtag!

This list uses RiteTag stats to weigh each hashtag for potential reach -- key information for you. It will help you choose the best hashtags to include in your hashtag sets, thus giving your tweets the greatest potential reach.

For instance, today the #AgChat hashtag is being used about 12 times per hour, and 92% of all hashtags are less popular than this one.

Don’t choose a hashtag because you like it. Choose it for weight and potential reach.

Use the hashtags on this list wisely. Don't be afraid to use yellow hashtags if you think one will help you make a deeper connection with your audience for specific tweets. You never know who you might connect with as a result.

NOTE: As you look down the list, notice that some hashtags may have only one different letter (i.e. “gmo” and “gmos”) but bring quite different weight results. Keep that in mind as you compose your hashtags or hashtag sets for your tweets.

Here's your list to download and build upon as you grow your Twitter followers:

Twitter Hashtags for Organic Farming or Organic Food Businesses

 

Do you have any suggestions for additions to this list? Do you have experience (good or bad) with some of the hashtags listed above? Is there another hashtag category you think I should include?

If so, let me know what you’ve discovered. Let’s develop the best organic farming and organic food hashtag list around for our community to use!

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2 Comments

  1. A.B.

    Excellent, as always.

    • FaithA

      Thanks, Albert -- but I'd say it's no more "excellenter" than your rain tank installations!

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