83-year-old Encinitas Woman Harvests the Rain

March 10, 2013 Leave a comment
83-year-old Encinitas Woman Harvests the Rain

 

Miriam Clark moved to Encinitas, Calif. from Los Angeles in 1954 with her husband Bill and three young children. She was 24 years old.

About four years later, while the young family was driving ...

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Categories, tags & keywords: How to get the most from smart use of these tools

February 11, 2013 Leave a comment
Categories, tags & keywords: How to get the most from smart use of these tools

 

If you have a business blog, then you’ve had to categorize your posts, choose tags and designate keywords.

Maybe you’ve already gone through the motions, but do you really understand why each one is ...

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Published in Blogging, Social Media

21 Easy Steps to a Green Business Blog that Matters

January 21, 2013 Leave a comment
21 Easy Steps to a Green Business Blog that Matters

Are you looking for those nuggets of gold that can help you lift your green business blog to the top?

You'll find them here!

The "Business Blogger's Manifesto" -- just published! -- is packed with ...

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Dr. Bronner’s Magic Soaps: How “We are all one, or all none!” walks its green talk

December 24, 2012 Leave a comment
Dr. Bronner’s Magic Soaps: How “We are all one, or all none!” walks its green talk

Emanuel Bronner didn’t much like what capitalism was doing to the world. He wanted a system where profits were shared with the workers and the earth.

Despite its socialist overtones, he called this idea Constructive ...

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Published in Green Companies

Dr. Bronner’s Magic Soaps: How “We are all one, or all none!” grew into TBL perfection

December 17, 2012 Leave a comment
Dr. Bronner’s Magic Soaps: How “We are all one, or all none!” grew into TBL perfection

Most people know of the science fiction cult figure Doctor Who, whose purpose was to help people and save civilizations.

But how many know about the rebel cult figure Dr. Bronner, who used his wacky ...

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Published in Green Companies

The Water We Throw Away In Our Food

December 12, 2012 Leave a comment
The Water We Throw Away In Our Food

This graphic originally appeared in my guest post on KayakCanoeBlogger.com titled "Can You Taste the Waste of Water?"

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Published in Infographics

The Water Footprint in Our Stuff

November 29, 2012 Leave a comment
The Water Footprint in Our Stuff

This infographic originally appeared in a post I wrote for KayakCanoeBlogger titled "What's Your Water Footprint?"

 

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Published in Infographics

Why Walmart’s “green” footprint is missing so many toes

November 20, 2012 Leave a comment
Why Walmart’s “green” footprint is missing so many toes

Seven years ago, Walmart CEO Lee Scott announced a new sustainability plan. When he said, “We will not be measured by our aspirations. We will be measured by our actions,” the world blinked in wonderment. But ...

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7 Strategies for Green Marketing Success

November 1, 2012 Leave a comment
7 Strategies for Green Marketing Success

Putting together a green marketing plan?

It’s pretty complex when you’re marketing to people who are environmentally and socially aware.

But if you use the eco-marketing strategies Jacquelyn Ottman sets out in her ...

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Published in Green Marketing