Green Marketing

3 Vital Reasons Why You Need a Business Blog

February 10, 2014 Leave a comment
3 Vital Reasons Why You Need a Business Blog

 

Social media expert Dan Zarella said, “If you’re not blogging, you’re doing something wrong.” If that’s you, here’s why you should grow your business blog now.

 

1. Blogs are First-Stringers in the Social ...

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7 Easy Steps to a GreenBiz Blog Plan that Rocks!

August 27, 2013 2 comments
7 Easy Steps to a GreenBiz Blog Plan that Rocks!

Starting a blog for your green business? Already have one that’s not working for you? Discover what your blog needs for you to get the results you want.

Your Blog Plan: A small package packed ...

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Is Social Media Madness Driving You Crazy?

August 2, 2013 2 comments
Is Social Media Madness Driving You Crazy?

Many green businesses jump onto the social media bandwagon without thought. They're making a big mistake.

As Seth Godin notes, “Networking is always important when it’s real, but it’s a useless distraction when it’s fake.”

...

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21 Easy Steps to a Green Business Blog that Matters

January 21, 2013 Leave a comment
21 Easy Steps to a Green Business Blog that Matters

Are you looking for those nuggets of gold that can help you lift your green business blog to the top?

You'll find them here!

The "Business Blogger's Manifesto" -- just published! -- is packed with ...

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7 Strategies for Green Marketing Success

November 1, 2012 Leave a comment
7 Strategies for Green Marketing Success

Putting together a green marketing plan?

It’s pretty complex when you’re marketing to people who are environmentally and socially aware.

But if you use the eco-marketing strategies Jacquelyn Ottman sets out in her ...

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Published in Green Marketing

5 Fundamental Needs of Green Consumers

June 20, 2012 Leave a comment
5 Fundamental Needs of Green Consumers

I just finished reading The New Rules of Green Marketing from cover to cover. Jacquelyn Ottman is onto something!

Read her book. It’ll be well worth your time.

Meanwhile, I’m spilling the beans on part ...

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Published in Green Marketing

Will a busted guitar smash your reputation?

June 11, 2012 Leave a comment
Will a busted guitar smash your reputation?

Dave Carroll was flying from Nova Scotia to Omaha, Nebraska to play a gig with his band.

Landing in Chicago, Dave was waiting to get off his flight and change planes. Suddenly he heard a ...

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