Web Copywriting/Web Content

Make Your Videos Count

March 19, 2012 Leave a comment
Make Your Videos Count

by Ian Shiel

When you begin working to attract attention to your website, you might be overlooking one very important tool.

Online video.

Sure, the articles and blogs on your website play an important role ...

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Who says we can’t?

March 5, 2012 2 comments
Who says we can’t?

By Faith Attaguile

I just returned from the AWAI 2012 Web Intensive held at the Catamaran Resort & Spa in San Diego’s Mission Bay.

Someone asked me if I’d felt an “Ah-ha!” moment while there. ...

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How to Light the Ticking Time Bomb in Your Copy

February 20, 2012 1 comment
How to Light the Ticking Time Bomb in Your Copy

by John Torre

“I try to leave out the parts that people skip.” – Elmore Leonard

As a fiction writer, I’m used to the term “ticking time bomb.” It’s that not-so-obvious — or sometimes overtly ...

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