green marketing

3 Vital Reasons Why You Need a Business Blog

February 10, 2014 Leave a comment
3 Vital Reasons Why You Need a Business Blog

 

Social media expert Dan Zarella said, “If you’re not blogging, you’re doing something wrong.” If that’s you, here’s why you should grow your business blog now.

 

1. Blogs are First-Stringers in the Social ...

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7 Easy Steps to a GreenBiz Blog Plan that Rocks!

August 27, 2013 2 comments
7 Easy Steps to a GreenBiz Blog Plan that Rocks!

Starting a blog for your green business? Already have one that’s not working for you? Discover what your blog needs for you to get the results you want.

Your Blog Plan: A small package packed ...

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Dr. Bronner’s Magic Soaps: How “We are all one, or all none!” grew into TBL perfection

December 17, 2012 Leave a comment
Dr. Bronner’s Magic Soaps: How “We are all one, or all none!” grew into TBL perfection

Most people know of the science fiction cult figure Doctor Who, whose purpose was to help people and save civilizations.

But how many know about the rebel cult figure Dr. Bronner, who used his wacky ...

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Published in Green Companies

7 Strategies for Green Marketing Success

November 1, 2012 Leave a comment
7 Strategies for Green Marketing Success

Putting together a green marketing plan?

It’s pretty complex when you’re marketing to people who are environmentally and socially aware.

But if you use the eco-marketing strategies Jacquelyn Ottman sets out in her ...

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Published in Green Marketing

5 Fundamental Needs of Green Consumers

June 20, 2012 Leave a comment
5 Fundamental Needs of Green Consumers

I just finished reading The New Rules of Green Marketing from cover to cover. Jacquelyn Ottman is onto something!

Read her book. It’ll be well worth your time.

Meanwhile, I’m spilling the beans on part ...

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Published in Green Marketing

Will a busted guitar smash your reputation?

June 11, 2012 Leave a comment
Will a busted guitar smash your reputation?

Dave Carroll was flying from Nova Scotia to Omaha, Nebraska to play a gig with his band.

Landing in Chicago, Dave was waiting to get off his flight and change planes. Suddenly he heard a ...

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Going Green Our Own Way: 5 Challenges to Creating a Connected World

April 2, 2012 Leave a comment
Going Green Our Own Way: 5 Challenges to Creating a Connected World

By Faith Attaguile Green living, once a sideline issue for the “weirdos” of the world, has gone mainstream. But not out of choice. Out of necessity.

Looking behind the mask

We live in a consumer ...

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Words to live by …

March 26, 2012 Leave a comment
Words to live by …

from  Jay Levinson & Shel Horowitz

“Companies that refuse to embrace sustainability values will be left to a world of diminishing markets, falling profits, and increasing lawsuits. More than ever before, today’s consumer wants to ...

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Published in Words to Live By